About Us

ACE, a premier fashion store, has been operational since 2009 and has completed 14 years of serving its customers with unparalleled shopping experiences. It is the only store of its kind, with a comprehensive range of reputed brands, making it a one-stop shop for all your family needs. With over 10,000 square feet of covered space at its Bahawalpur store and a sprawling 25,000 square feet of covered space at its Multan store, ACE boasts an unrivaled retail mix, offering the widest range of quality products. ACE is the go-to destination for thousands of potential shoppers, providing a great opportunity for brands looking to capitalize on the tremendous growth possibilities. So, come and experience the ACE difference yourself!


This establishment's convenient location within the market and its proximity to the affluent neighborhood make it easily accessible from any direction. It consistently draws in a vast number of potential shoppers daily. With the expansion of its chain and the addition of more stores, it is anticipated to attract an even larger customer base.  


Between 1990 and 2000, the rural population of Pakistan experienced a substantial increase, nearly doubling in size. Consequently, this segment now represents the fastest-growing sector of the population and constitutes a significant market of affluent customers with considerable disposable income.

Recent surveys indicate that the retail sale per capita in rural areas is equal to or, in some cases, slightly higher than the national average, revealing the potential of this market.

Moreover, a substantial proportion of retail sales in smaller cities, amounting to 35%, is accounted for by the segment of overseas Pakistanis. The convenience of proximity makes ACE an appealing shopping destination for this demographic.


Looking ahead, there is great prospect for future growth as ACE seeks to rapidly expand into other regions of Pakistan.